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 For Professional Speakers - Marketing Related

 About Speaking Skills

Ezine Enews Articles to Share,  For Professional Speakers About Marketing Related Issues

Great Way To Sell Your Books:
Talk To A Room Full of Prospects and Get Paid To Do It!

Selling your books one at a time is very satisfying, but not very profitable. One great way to sell many of your books at one time is to speak for groups - you might even get paid to do it! Service Clubs, Schools, and smaller Associations are always hungry for speakers, and happy for you to sell your books, or other services in exchange for your interesting and benefit filled talk. If your topic is one that the market is willing to pay for, you can be paid from $100 to $100,000 per talk.

Lilly Walters is the author of four of the best selling books on these subjects and has free articles at: http://www.motivational-keynote-speakers.com/articlefolder/Listarticles.html

Before You Approach A Speakers Bureau

The speaking industry is EXTREMELY competitive. But not impossibly so if you are willing to learn about how to market yourself. For instance, do not approach speakers bureaus until you have done at least 50 paid dates for fees of at least $1000 per day, on topics that are sellable to association, corporate or college markets. You also must be able to have the appropriate answers to following:

> What is your main area of expertise?

> What are your specific titles for this?

> Which is the major market and industry you are appropriate for? (we do not mean "Associations" or "Corporations")

> Can you supply references from at least 50 paid speaking engagements?

> Do you have the right kind of video demo tape?

Lilly Walters is the author of four of the best selling books on these subjects and has free articles at: http://www.motivational-keynote-speakers.com/articlefolder/Listarticles.html

CD or Video For Your Demo Tape?

According to the most recent research done by Lilly Walters, for the Bi-Annual Speaking Industry Report, meeting planners want CD, but speakers bureaus want videos!

Lilly Walters is the author of four of the best selling books on these subjects and has free articles at: http://www.motivational-keynote-speakers.com/articlefolder/Listarticles.html

  Ezine Enews Articles to Share,  About Speaking Skills

So, they have asked YOU to speak at the next meeting? Create your talk around what you want the audience to remember a year from now. Take control! Lilly Walters, author of four of the best selling books on these subjects says the listeners are only going to remember three things. Think of which three YOU want those to be, and then repeat them ... a lot, and using several modes of communication! Everything else you do really will not matter, because they will not remember it anyway!

Want to know about speaking skills, and world of paid professional speaking?

Lilly has free articles for you at: http://www.motivational-keynote-speakers.com/articlefolder/Listarticles.html


Best Tip To Deal With Stage Fright: Focus your mind on your audience and you won't have time to worry about yourself. When you visualize yourself rehearsing and performing, do you see yourself standing, poised, smiling, a glimmer and twinkle in your eyes, a laugh on your lips? Are you seeing you, or do you see the audience? What's the picture?

Rarely do we see the audience's faces, usually we see ourselves-a dramatic gesture here, a brilliant quip there. Adjust the picture in your mind when you are practicing, picture the faces of the people in the audience. See them saying, with their expressions, their eyes, their body language, "Oh yes, that's good! That's what I needed."

Lilly is the author of four of the best selling books on these subjects and has free articles at: http://www.motivational-keynote-speakers.com/articlefolder/Listarticles.html


Why didn't people remember what you tell them with clarity? One barrier to learning may be the presenter's use of unfamiliar terminology. We like to use big words so people will think we're smart. Unfortunately, your listeners don't want you to know just how "unsmart" they are. They'll nod with a sage expression on their faces and a fog in their minds.

The main problem? They just weren't listening. They were thinking about their own troubles. It's called preoccupation. They didn't realize that what you have to say is important to them, even though you may say, several times, "This is going to be important!"

To get them on the path to learning you must break their preoccupation, and redirect their attention. Get it "occupied" on your topic. It's not enough to tell them it's important, find ways to show them that what you have to say is important.

I'd rather see a sermon than hear one any day;

I'd rather one should walk with me than merely tell the way.

The eye's a better pupil and more willing than the ear,

Fine counsel is confusing, but example's always clear.

-EDGAR A. GUEST, SERMONS WE SEE, 1881

To get your audience on the path to learning, you start by examining the objectives of the talk.

Lilly is the author of four of the best selling books on these subjects and has free articles at: http://www.motivational-keynote-speakers.com/articlefolder/Listarticles.html

 

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